Qu'est-ce que le chat professionnel sur Instagram : Votre guide ultime

Businesses are constantly seeking innovative ways to connect with their audience on social media. Instagram, one of the global leading platforms for visual storytelling, has come a long way from just being a photo-sharing app. Enter Instagram Business Chat a dynamic feature that has revolutionized the way brands interact with their audience.

But what is Business Chat on Instagram, and how to set it up? In this comprehensive guide, we answer it all. So, sit back and read on to find out more.

What Does Business Chat on Instagram Mean?

The Business Chat on Instagram is a messaging application exclusively made for Instagram Business accounts. People often wonder why does it say business chat on Instagram? This can help create some spectacularly efficient ways to communicate with your customers and enhance their journey. It’s similar to the messaging pop-up on your personal account but with some practical added features. With business chat, you can:

  • Start personalized réponses automatisées
  • Integrate chatbot to improve customer service
  • Assess chat performance with the help of analytics
business chat on Instagram

You might have come across the professional-looking chat box on the websites of multiple successful brands. Remember the automated replies, the FAQs, and the quick responses of their agent? All these features come in the business chat Instagram DM, and then some.

What is a Business Chat on Instagram: Choose Trengo

While brands can swiftly reply to customers via the Instagram inbox, some can use third-party platforms like Trengo as their Instagram Message App. You can set up automated replies, deploy a chatbot, and get analytics to handle business operations better. Using Trengo can help:

  • Amp up work efficiency and improve team productivity.
  • Maintain consistent account activity and brand exposure.
  • Increase impressions, reach, and user engagement.
  • Sell better to customers on Instagram and boost conversion significantly.
Trengo for Instagram

If you’re seeking a multi-functional omnichannel platform that offers Instagram solutions, we only recommend Trengo. Get your demo here to get things rolling!

Comment mettre en place un chat professionnel sur Instagram

Setting up your Instagram Business Chat is very easy. First, you need to install Instagram and create an account. Once done, you can switch to a business account through the following steps:

  • Go to ‘Settings’
  • Select ‘Account’
  • Tap ‘Switch to Professional account’
  • Then, you can choose the category for your Instagram Business account.
Comment mettre en place un chat professionnel sur Instagram

After completing this, you can begin chatting with customers using Instagram Business Chat.

Whats a Business Chat on Instagram- Features

Wondering what does business chat on Instagram mean? It means you can reach your audience better than ever on their favorite platform. Let’s take a look at some features Business Chat offers.

  • Messaging: With Instagram Business Chat, brands can communicate with their customers via direct messages, allowing for quick and personalized communication.
  • Automated responses: It allows businesses to set up automated responses for FAQs, freeing up time for other pressing matters.
  • Labels and filters: Brands can label and filter conversations to keep track of important messages, prioritize responses, and organize conversations by category.
  • Integration with Facebook Messenger: Instagram Business Chat integrates with Facebook Messenger letting businesses manage all their conversations in one place.
  • Product Catalog: Companies can create a product catalog within the Business Chat, making it easier for shoppers to browse and purchase products directly through the app.


Business Chat on Instagram is a powerful tool that can bridge the gap between brands and their audience. Not only does it redefine customer interactions, but it also offers businesses an opportunity to connect with their audience on a more personal level, give prompt assistance, and showcase products and services seamlessly.


Nasser est l'un des principaux contributeurs du blog d'Omnije, où il rédige des contenus à la fois informatifs et agréables à lire. Spécialisé dans la technologie de l'IA et le développement de chatbots, Nasser s'est donné pour mission de fournir des informations accessibles et de grande qualité.

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