Cómo crear un chatbot para WhatsApp: guía paso a paso

WhatsApp is one of the world’s most popular messaging applications. It is used to connect over 2 billion individuals and businesses. Thanks to its epic features and advancements, it brings businesses chatbots that have made enormous progress in a society that has become increasingly digital in recent years. These little robots are starting to interact with humans better, giving us unforgettable knowledge. Today we are diving into this topic and telling you how can you build a chatbot for WhatsApp.

So, sit back and read on.

What is a chatbot?

A chatbot is a system or computer program that uses artificial intelligence to maintain interactions with humans. It oversees imitating human dialogue and its goal is to assist all organizations’ various customer service divisions in saving money and providing a more pleasant experience for clients. While most chatbot attention focuses on customer-facing scenarios, considerable staff advantages exist. A chatbot may benefit workers with onboarding, data retrieval, and satisfaction surveys by streamlining procedures.

Chatbot de IA

Chatbots for WhatsApp

A WhatsApp Bot is a chatbot program or software that you can only use in the famous encrypted messaging app WhatsApp. A WhatsApp Bot can be ideal for conversational marketing, sales, and promotions, as well as helping you manage customer support inquiries with little or no human supervision.

Chatbots continue to provide significant benefits to businesses and customers, and WhatsApp chatbots are attempting to do the same. WhatsApp, the most popular messaging software, provides a new channel through which you may market your items and provide customer service. Chatbots on WhatsApp enable you to automate such jobs by running scripts or automatic responses 24-7 with minimum human oversight.

You may also assist your consumers with purchasing and respond to their inquiries instantly. This enables you to deal with many customers more efficiently by automatically reacting to frequently asked queries or confirming appointments, orders, and delivery in real-time, increasing customer experience and saving you significant time and money.

When you design your own WhatsApp bot, the possibilities for e-commerce are limitless. You may also customize the experience for all your clients by customizing the WhatsApp bot script.

WhatsApp’s encryption also makes it a simple and secure method to interact with them in real-time.

Building a chatbot for WhatsApp

Building a Chatbot for WhatsApp is very simple and allows for greater personalization.

These are the steps to creating WhatsApp Chatbots.

Get the API

To get the chatbot, you need the API de WhatsApp Business because WhatsApp Business does not offer chatbots. The API version came to the scene when WhatsApp Business did not suffice companies anymore. This version ups the ante and brings an array of unique features.

WhatsApp Negocios

Collaborate with business solution providers:

WhatsApp suggests working with a business solution provider to work with the API version since it lacks an interface. You must contact the partner’s representative and request access to the WhatsApp API. We recommend Trengo as the best BSP for WhatsApp.

API de WhatsApp Business

The platform can help take care of all your automation needs so you can deliver the best customer services while streaming daily operations. Deploy chatbots y flowbots to deliver exceptional customer journeys and increase team productivity.

Book a free demo ¡hoy para empezar!

Setting Things Up with Trengo’s WhatsApp chatbot builder

Here is the step-by-step on setting up your chatbot for WhatsApp Business.

1. Vaya a Configuración > Automatización > Chatbots

Cómo crear un chatbot de WhatsApp

2. Configurar los ajustes del chatbot

  • Título interno: Dale un nombre a tu bot.
  • Idioma del chatbot: Elige un idioma.
  • Canales: Elige WhatsApp como el canal que prefieras.
  • Clave de Google Cloud: Introduce tu clave de Google Cloud.

¡Voilà! Acaba de crear su propio chatbot de WhatsApp Business.

Su bot puede tener varias clasificaciones para el contenido. Considere las siguientes categorías: precio, artículos y servicio.

3. Vaya a "Categorías" y haga clic en el botón "Añadir categoría".

Añadir categorías a Chatbot
  • Introduzca el nombre de su categoría.
  • Pasa a las "Preguntas" y dale a tu chatbot diferentes variaciones para pulirlo aún más.
Añadir preguntas a Chatbot

Put your WhatsApp Chatbot to the test.

By responding to your consumers, you can ensure your bot works appropriately. Repair any issues and test its operation again. This ensures that the product is of excellent quality and ready to improve the client’s experience.

The endeavor to build WhatsApp Chatbots does not have to be limited to WhatsApp. You may utilize Trengo to build a General Bot that can be presented across several channels. This allows you to install the same bot on many channels (website, Facebook, Telegram, etc.) to provide a standardized experience that utilizes the same scripts and replies across all channels.

Monitor and Improve Your Chatbot

You may use Trengo to monitor your chatbot chats and learn how to optimize your replies and scripts. Check user replies, information acquired, and conversation abandonment to learn how to reply and keep them engaged properly.


Creating a WhatsApp chatbot opens up a world of possibilities for businesses and developers. With the step-by-step insights provided in this blog, you can gain the knowledge to embark on your chatbot journey. WhatsApp chatbots offer a direct, efficient, and engaging way to connect with your audience, streamline customer support, and automate tasks. As technology continues to evolve, integrating a chatbot into your WhatsApp strategy can give you a competitive edge.


Carol, especialista en atención al cliente en redes sociales, tiene la misión de compartir información valiosa. Combina la narración de historias con contenidos basados en datos para ofrecer consejos prácticos sobre cómo mejorar las interacciones con los clientes. Únete a Carol para navegar por el dinámico mundo de la atención al cliente digital.

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