Een chatbot bouwen voor WhatsApp - Een stapsgewijze handleiding

WhatsApp is one of the world’s most popular messaging applications. It is used to connect over 2 billion individuals and businesses. Thanks to its epic features and advancements, it brings businesses chatbots that have made enormous progress in a society that has become increasingly digital in recent years. These little robots are starting to interact with humans better, giving us unforgettable knowledge. Today we are diving into this topic and telling you how can you build a chatbot for WhatsApp.

So, sit back and read on.

What is a chatbot?

A chatbot is a system or computer program that uses artificial intelligence to maintain interactions with humans. It oversees imitating human dialogue and its goal is to assist all organizations’ various customer service divisions in saving money and providing a more pleasant experience for clients. While most chatbot attention focuses on customer-facing scenarios, considerable staff advantages exist. A chatbot may benefit workers with onboarding, data retrieval, and satisfaction surveys by streamlining procedures.

AI chatbot

Chatbots for WhatsApp

A WhatsApp Bot is a chatbot program or software that you can only use in the famous encrypted messaging app WhatsApp. A WhatsApp Bot can be ideal for conversational marketing, sales, and promotions, as well as helping you manage customer support inquiries with little or no human supervision.

Chatbots continue to provide significant benefits to businesses and customers, and WhatsApp chatbots are attempting to do the same. WhatsApp, the most popular messaging software, provides a new channel through which you may market your items and provide customer service. Chatbots on WhatsApp enable you to automate such jobs by running scripts or automatic responses 24-7 with minimum human oversight.

You may also assist your consumers with purchasing and respond to their inquiries instantly. This enables you to deal with many customers more efficiently by automatically reacting to frequently asked queries or confirming appointments, orders, and delivery in real-time, increasing customer experience and saving you significant time and money.

When you design your own WhatsApp bot, the possibilities for e-commerce are limitless. You may also customize the experience for all your clients by customizing the WhatsApp bot script.

WhatsApp’s encryption also makes it a simple and secure method to interact with them in real-time.

Building a chatbot for WhatsApp

Building a Chatbot for WhatsApp is very simple and allows for greater personalization.

These are the steps to creating WhatsApp Chatbots.

Get the API

To get the chatbot, you need the WhatsApp Zakelijke API because WhatsApp Business does not offer chatbots. The API version came to the scene when WhatsApp Business did not suffice companies anymore. This version ups the ante and brings an array of unique features.

WhatsApp Zakelijk

Samenwerken met leveranciers van bedrijfsoplossingen:

WhatsApp raadt aan te werken met een leverancier van zakelijke oplossingen om te werken met de API-versie, aangezien deze geen interface heeft. Je moet contact opnemen met de vertegenwoordiger van de partner en toegang aanvragen tot de WhatsApp API. We raden Trengo aan als de beste BSP voor WhatsApp.

WhatsApp Zakelijke API

Het platform kan helpen om al je automatiseringsbehoeften te vervullen, zodat je de beste klantenservice kunt leveren terwijl je dagelijkse activiteiten worden gestroomlijnd. Installeer chatbots en flowbots om uitzonderlijke customer journeys te leveren en de productiviteit van het team te verhogen.

Boek een gratis demo vandaag nog om te beginnen!

Dingen opzetten met Trengo's WhatsApp chatbot-bouwer

Hier volgt een stap-voor-stap uitleg over het instellen van je chatbot voor WhatsApp Business.

1. Navigeer naar Instellingen > Automatisering > Chatbots

WhatsApp Chatbot maken

2. Configureer de instellingen van de chatbot

  • Interne titel: Geef je bot een naam.
  • Chatbot-taal: Kies een taal.
  • Kanalen: Kies WhatsApp als het kanaal van je keuze.
  • Google Cloud Key: Voer uw Google Cloud-sleutel in.

Voila! Je hebt zojuist je eigen WhatsApp Business chatbot gebouwd.

Je bot kan verschillende classificaties voor inhoud hebben. Denk aan de volgende categorieën: prijs, artikelen en service.

3. Navigeer naar 'Categorieën' en klik op de knop 'Categorie toevoegen'.

Categorieën toevoegen aan chatbot
  • Vul de naam van je categorie in.
  • Ga verder met 'Vragen' en geef je chatbot verschillende variaties om hem verder te polijsten.
Vragen toevoegen aan chatbot

Put your WhatsApp Chatbot to the test.

By responding to your consumers, you can ensure your bot works appropriately. Repair any issues and test its operation again. This ensures that the product is of excellent quality and ready to improve the client’s experience.

The endeavor to build WhatsApp Chatbots does not have to be limited to WhatsApp. You may utilize Trengo to build a General Bot that can be presented across several channels. This allows you to install the same bot on many channels (website, Facebook, Telegram, etc.) to provide a standardized experience that utilizes the same scripts and replies across all channels.

Monitor and Improve Your Chatbot

You may use Trengo to monitor your chatbot chats and learn how to optimize your replies and scripts. Check user replies, information acquired, and conversation abandonment to learn how to reply and keep them engaged properly.


Creating a WhatsApp chatbot opens up a world of possibilities for businesses and developers. With the step-by-step insights provided in this blog, you can gain the knowledge to embark on your chatbot journey. WhatsApp chatbots offer a direct, efficient, and engaging way to connect with your audience, streamline customer support, and automate tasks. As technology continues to evolve, integrating a chatbot into your WhatsApp strategy can give you a competitive edge.


Carol, een doorgewinterde specialist in klantenservice via sociale media, is op een missie om waardevolle inzichten te delen. Ze combineert verhalen en datagestuurde inhoud om praktisch advies te geven over het verbeteren van klantinteracties. Navigeer samen met Carol door de dynamische wereld van digitale klantenservice.

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