How to Add WhatsApp to Website and Boost Engagement in 3 Easy Ways

Every good business understands the importance of customer engagement and the ability to connect with your website visitors in real time. Adding WhatsApp to website can be a simple yet powerful way to achieve this. Whether you are looking to improve customer support, increase conversions, or enhance user satisfaction, our comprehensive guide will walk you through the process of how to add WhatsApp to website.

WhatsApp on website

You’ll discover how instant communication can transform your website’s interaction with visitors as we give you the knowledge and tools needed to effectively integrate WhatsApp, offering a more responsive and engaging online experience. 

So, let’s get into the details, shall we? We will begin by taking a look at why you should add a WhatsApp button to website.

Why You Should Add WhatsApp Chat to Website

With WhatsApp all the rage, it should come as no surprise all the wonders adding it to your website can do. Let’s discuss some points on why you should add WhatsApp business to website.

Real-Time Customer Support

WhatsApp integrated into your website can become a powerful tool for providing real-time customer support. Users can instantly reach out with their questions, issues, or concerns, and your support team can respond quickly. This direct, immediate support system amplifies customer satisfaction and streamlines issue resolution. It creates an environment where users feel heard and valued, ultimately contributing to a more positive and efficient online experience.

Enhanced User Engagement 

WhatsApp addition can improve user engagement by establishing a direct and interactive communication channel between your brand and your website visitors. It empowers you to share real-time updates, offer personalized assistance, and engage with your audience in a way that’s personal and instant. This strengthens the bond between your brand and your visitors and transforms your website into a dynamic, user-centric platform. With users spending more time on engaging websites, WhatsApp can help keep visitors interacting and exploring your content longer.

enhance user engagement

Global Reach and Accessibility

WhatsApp has a global presence with billions of users, making it a highly valuable asset for connecting with a diverse, international audience. When you add WhatsApp chat to your website, you remove geographical boundaries and time zone woes, ensuring that your website remains accessible to visitors from different corners of the world. This expanded reach can lead to a more diverse and widespread user base, which is particularly beneficial if your products or services cater to an international audience.

Mobile-Friendly Communication 

WhatsApp is inherently mobile-friendly, providing a smooth user experience for visitors using smartphones and tablets. With the increasing trend of mobile web browsing, having WhatsApp on your website ensures that your site is accessible and user-friendly on various devices. 

This serves the preferences of users who mainly access websites via mobile devices. In a world where mobile users make up a major portion of your audience, mobile compatibility is critical for maintaining a positive user experience.

Better Conversion Rates

The platform’s quick communication capabilities have the potential to strongly impact conversion rates on your website. Whether you’re selling products, and services, or trying to generate leads, WhatsApp offers a direct and responsive channel for addressing user inquiries and concerns instantly. This leads to more effective lead nurturing and sales conversion.

As visitors can have their questions answered instantly, they are more likely to follow through with their purchase decisions, ultimately resulting in improved conversion rates and increased revenue for your website.

better conversion ate

Cost-Effective Solution

When you add a WhatsApp button to the website, it can offer a cost-effective way of improving user engagement and customer support. This messaging platform is not only powerful but also very budget-friendly. It’s a free communication tool, allowing you to connect with your audience without bringing additional costs to the mix. You can provide swift support, share updates, and engage with users at no extra expense. 

As businesses always look for ways to enhance their online presence without spending a fortune, WhatsApp Business can be a valuable solution. It helps you deliver top-notch services, foster customer trust, and boost your website’s performance while keeping costs in check.

How To Add a WhatsApp Button to a Website

Let’s get to the good stuff and talk about how you can add WhatsApp business to your website. We will explain different ways to you so let’s get into it!


Want to know how to add WhatsApp API to the website then the click-to-chat method is the way to go.

WhatsApp’s “Click to Chat” feature is a convenient and user-friendly functionality that lets businesses initiate WhatsApp conversations directly by clicking on a link. This link is generated with the user’s phone number, and when clicked, it opens WhatsApp with a chat window. 

click to chat

Users can start chatting without the need to add the contact manually. This feature is incredible for businesses, as it simplifies customer communication, making it easy for website visitors to reach out for inquiries, support, or engagement.

How to Make a Click-to-Chat Link

All you have to do is edit this link and you are good to go:[WhatsAppNumber].

Replace ‘WhatsAppNumber’ with the phone number you would like to use for your WhatsApp account and you are all set.

QR Code Method

If you are not a big fan of the click-to-chat option then don’t worry, another hassle-free way to add WhatsApp to your website is via the QR code method.

QR codes offer a straightforward way for website visitors to initiate WhatsApp conversations. They can scan the code with their mobile device, eliminating the need to manually input phone numbers or save contacts.

How to Generate QR Code

To get your QR code, you need to create a click-to-chat link and then use a QR code generator tool (many are available online for free) to turn your WhatsApp link into a QR code. Just paste the link and generate the code.

You can then save the generated QR code image to your computer. Insert it into your website using HTML or website builder tools. It can be placed on a contact page, in the site’s footer, or wherever you want.

To give you an idea, here is a QR code that will take you straight to Trengo’s HQ WhatsApp chat window.

Trengo QR code

Opt for Trengo’s Multichannel Widget

When it comes to using customer communication platforms for WhatsApp solutions, we only recommend Trengo. Thanks to this valuable tool, you can add a WhatsApp widget to your website by using its WhatsApp Business solution.

When you add WhatsApp widgets to your website via Trengo’s multichannel widget, it can be a game-changer for customer engagement and support. This integration streamlines communication by connecting your WhatsApp Business Account directly to your Trengo account. Visitors to your website can initiate real-time WhatsApp conversations without navigating to the app or saving your contact. The centralized dashboard simplifies managing interactions, offering a single hub for WhatsApp, email, chat, and more. 

To begin using Trengo, get your free demo going here

How to Add WhatsApp to Your Website with Trengo

When you get into Trengo, there are two ways to add WhatsApp chat to the website and we will explain them below. 

With Source Code
  • Go to Settings > Settings > Web widgets.
  • Select your website widget and click ‘Installation’.
  • Copy-paste the code into the source code of every page before the closing </head> tag. You can also add the code to your website source code to add it to all pages at once.
WithGoogle Tag Manager
  • Begin by going to Google Tag Manager and choosing the account you want to install your WhatsApp widget on.
Google Tag Manager
  • Click ‘New tag’.
new tag
  • Give a name to your WhatsApp widget.
name your WhatsApp widget
  • Click ‘Tag configuration’, scroll down to ‘Custom’, and then hit ‘Custom HTML’
Tag configuration
  • Next, go to Trengo and get the WhatsApp widget installation code by going to Settings > Settings > Web Widgets > Your website widget > Installation. Copy-paste the code in the ‘Tag configuration’ field and enable ‘Support document. write’
widget installation code
  • Add the preferred trigger. Choose ‘All pages’ if you want to activate the WhatsApp widget on all your website pages
Add the preferred trigger
  • Hit ‘Save’.
hit save
  • Tap ‘Submit’ and voila! Your WhatsApp widget is now ready on your website!

How to Add WhatsApp button to Website WordPress

Trengo makes it easy to incorporate WhatsApp into your website and enable quick communication with your visitors. Here is how to add WhatsApp to WordPress website.

Get your installation code in Trengo by going to Settings >  Web Widgets > Your website widget > Installation.

Then, just add this code to the header or footer of your WordPress website and that’s it! 

How to Add WhatsApp to the Wix Website

Another common concern among businesses running websites is how to add WhatsApp chat to the Wix website and the answer is simple. You follow the same process you did above with WordPress.

Get your installation code in Trengo by going to Settings >  Web Widgets > Your website widget > Installation.

  • Customize your widget as you like in the free live configurator.
  • Copy the installation code that Trengo gave.
  • Put the code in the spot you want on your website and that’s it! 

You have added the WhatsApp chat to your Wix website.

Add a WhatsApp Button to the Website – Use Cases

Let’s explore some use cases of adding WhatsApp to a website that can help you boost business.

Customer Support

WhatsApp chat on your website allows customers to reach out for immediate assistance. They can ask about products, seek technical help, or address concerns in real time, leading to improved customer satisfaction and better business repute.

Sales and Product Inquiries

Your visitors can take to WhatsApp to inquire about product details, availability, pricing, or discounts. Sales teams can engage potential customers, answer questions, and guide them through the buying process. No more waiting to connect with agents for hours when instant messaging can improve communication.

Appointment Scheduling

Businesses such as healthcare providers, spas, or service-based companies can enable visitors to schedule appointments or consultations via WhatsApp chat on the website, making the booking process swift and easy.

Appointment Scheduling

Order Tracking and Updates

E-commerce websites can offer order tracking and updates through WhatsApp, notifying customers about order status, delivery, and any relevant information, improving their shopping experience.

Feedback and Surveys

Collecting customer feedback and conducting surveys through WhatsApp chat on your website can help you gather valuable insights, reviews, and suggestions to enhance your products or services.

Automating WhatsApp Chat on Website With Trengo

If you thought Trengo only helps add the WhatsApp widget to your website, you have barely scratched the surface of all it has to offer. Trengo is a complete automation and customer communication tool that can help reduce manual work and streamline your operations to increase your team’s productivity. 

Here are some ways you can automate Whatsapp chat on the website via Trengo.

Automated Greetings and Responses

You can configure automated greetings to warmly welcome visitors to your website. Moreover, Trengo can help you set up automated responses to common queries and requests, ensuring users receive quick, informative, and consistent answers. These predefined responses save time for both users and support agents while ensuring that standard inquiries are addressed instantly. 

Automated Greetings and Responses

By automating responses to standard questions, such as operating hours, shipping information, or basic product details, you can maintain consistency in the information delivered. This builds trust and ensures that users receive accurate and helpful information without any delay, contributing to a seamless and positive customer experience.

Team Collaboration

Trengo’s collaborative team management empowers multiple team members to engage in WhatsApp chats. This means that no matter the volume of incoming messages, no customer query goes unattended. Multiple team members can assist, facilitating quicker response times and higher service quality. It not only ensures efficient handling of customer inquiries but also allows team members to use their expertise and collective knowledge, resulting in more informed and effective responses, ultimately enhancing customer service.

Conversation History and Analytics

Its conversation history feature serves as an incredible resource for businesses. Trengo stores a detailed record of past customer interactions, making it easy to revisit conversations for reference or follow-up. Also, the analytics element helps businesses get data-driven insights. By analyzing response times, understanding customer preferences, and identifying behavioral patterns, you can make informed decisions to improve customer support and engagement. 

These insights enable you to tailor your services, address customer needs efficiently, and optimize your approach to ensure a more personalized customer experience.

Automated Workflows

Automated workflows within Trengo offer a systematic way of managing communication. These workflows enable businesses to create rules that automatically categorize and prioritize incoming messages. By directing customer inquiries to the most suitable team members or departments, businesses improve issue-resolution processes.

This streamlining of communication processes not only reduces response times but also ensures that customers receive specialized assistance, enhancing the quality of support. Automated workflows are a powerful tool for ensuring that inquiries are directed to the right individuals, minimizing delays, and optimizing the efficiency of your customer support and engagement operations.

Automated Workflows

Chatbot Integration

The integration of chatbots and flowbots into your WhatsApp communication system is another remarkable way to automate things. Chatbots are designed to automate responses to frequently asked questions and routine queries. They excel in tasks like order tracking, providing answers, scheduling appointments, etc. 

Chatbot Integration

By handling repetitive tasks efficiently, chatbots offer instant solutions, ensuring that users receive prompt assistance around the clock. This not only improves response times but also allows your team to focus on more complex matters, delivering a more efficient, consistent, and user-friendly experience for your customers.

Monitor and Optimize

Continuously monitor the performance of your automated WhatsApp chat system. Gather user feedback to refine auto-replies, rules, and chatbot scripts. Regularly review analytics data to assess response times and customer behavior. By doing so, you can optimize your system for better customer experience and unmatched customer support.

By automating WhatsApp chat on your website with Trengo and incorporating features such as auto-replies, rules, and chatbots, you streamline customer support, enhance user engagement, and boost operational efficiency. This comprehensive solution ensures that your website visitors receive quick and accurate responses, contributing to customer satisfaction and business success.


When you add WhatsApp to your website, it can be a transformative step toward enhancing customer engagement and support. With its amazing capabilities, WhatsApp enables businesses to provide immediate customer assistance, leading to higher satisfaction levels and streamlined issue resolution. This integration leads to increased user engagement, making your website a dynamic platform for personalized interactions. 

WhatsApp’s global reach ensures accessibility to a diverse audience, while its mobile-friendliness caters to the preferences of a mobile-savvy user base. Moreover, the platform’s cost-effectiveness is an attractive feature for businesses ready to elevate their online presence without additional expenses. 


Nasser is a key contributor to the Omnije's Blog, where he crafts content that's both informative and enjoyable to read. Specializing in AI technology and chatbot development, Nasser's mission is to deliver high-quality, accessible insights.

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