The dynamic and tough world of sales and marketing puts a strong emphasis on a well-crafted sales follow up email. Whether you’re a seasoned professional or just starting in the industry, mastering the art of the follow up sales email is critical for driving results and nurturing client relationships. These emails serve as your second chance to make a lasting impression and close deals, making them a crucial component of any successful sales strategy.
In today’s blog, we’ll get into the tips and templates that will empower you to create the best follow up sales emails that not only get noticed but also get favorable responses. Let’s dive in and switch up your follow up game!
First things first, let’s talk about what is follow up email for sales is.
What is a Follow Up Sales Email
Think of it as the virtual equivalent of continuing a conversation you’ve previously started. Unlike cold outreach messages that initiate contact with a stranger, follow up emails are directed toward individuals with whom you’ve already established some level of connection.
Sales teams strategically deploy these emails at certain points within the sales funnel. They serve various purposes, such as gathering crucial information, prompting recipients to take specific actions, or seamlessly guiding customers along their journey.
A well-crafted and good sales follow up email can serve as a foundation for building trust and speeding up the closure of deals. Some follow ups are transactional, providing recipients with essential information without an evident marketing pitch. For instance, a post-purchase sales follow up email might give details about pricing or shipping.
Moreover, many sales follow up emails are commercial in nature, blending valuable content with a marketing message. Their main goal is to enhance awareness, encourage engagement, or drive direct sales.
Regardless of your email’s nature, a courteous follow up can prove critical in establishing credibility and helping with the sales process.
Now, let’s explore the different sales follow up email templates for various use cases.
Epic Sales Follow Up Email Template Examples for Various Scenarios
Effective and best follow up email sales are a powerful tool in your arsenal, capable of turning prospects into loyal customers and reviving inactive leads. Whether you’re dealing with a hesitant prospect, a potential lead, or a long-lost client, having the right template at your disposal can make all the difference. Below we’ll explore a collection of good sales follow up email templates, each tailored to address certain scenarios and challenges.
With these templates, you’ll have the guidance you need to craft compelling follow up emails sales that boost your conversion rates and drive revenue growth.
Use Case: After Your Meeting
You met with the prospect and went through your sales pitch. Everything went well. You had a great meeting and left feeling confident that you have got a deal. Four days later, you still have yet to get a response.
This is the classic “gentle reminder” or “touching base” email. The key here is to nudge the last conversation and deliver a concrete reason for a response. Check out one of these sales follow up email templates to show prospects why they should buy from you.
Sales Follow Up Email Subject Line: Shall We Catch Up?
Subject: How about a follow-up?
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to touch base and see if you had any questions or if there’s anything else you’d like to discuss after our recent meeting.
Your feedback is essential to us, and we’re here to provide the support you need to make an informed decision.
Let me know if you’re available for a quick call or if there’s a specific topic you’d like to explore further.
Looking forward to connecting with you!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Email subject line: Hi there! I have what you requested!
Hi [Prospect’s Name],
I hope this message finds you well. I wanted to let you know that I have what you requested.
Please let me know the best time to connect with you so I can share the details with you.
Looking forward to our discussion!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use Case: In Case of a Trigger Event
Another scenario that calls for a follow up email is after a trigger event occurs. For instance, if you notice a prospect is re-opening an email or proposal you sent, you can try to follow up with them.
Let’s take a look at this template below.
Email subject line: Just checking in!
Hi [Prospect’s Name],
I hope all is well on your end. I wanted to check in and see if there have been any developments or if you have any questions.
Your feedback is valuable to us, and we’re here to assist in any way we can.
Feel free to let me know how things are progressing or if there’s anything specific you’d like to discuss. I would be more than happy to be of assistance.
Warm regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Good sales follow up email subject line: You seem interested!
Hi [Prospect’s Name],
I hope you’re well. I noticed your interest in our website, and I’m stoked about it. Your curiosity is what fuels our improvement.
Let’s set up a brief call to discuss how we can make your experience even better and ensure our offerings align with your needs. When is a good time for you to chat?
Looking forward to our conversation!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use case: After Making a Connection at a Conference
Conferences or networking events can be tremendous places to connect and gather leads. If you pick your events right, you’re most likely hitting your target market perfectly.
They’ve entrusted you with their contact details and shown an interest in your product or service, so you can now send a sales follow up email. This initial email is an opportunity for you to give them some more information and background on your product or service.
Here’s a template of how you can craft this email.
Email subject line: It Was Great Connecting With You at [event’s name]
Hi [Prospect’s Name],
I hope you’re doing well after [Conference Name]. It was a pleasure connecting with you and discussing the exciting developments in our industry.
I wanted to follow up on our conversation and explore how [Your Product/Service] can support your objectives. Whether it’s [mention specific topics discussed], I believe there’s potential for us to collaborate effectively and achieve great results.
Could we schedule a quick call or meeting to discuss this further? Your insights are invaluable, and I’m eager to explore how we can work together.
Looking forward to reconnecting!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use Case: Offering Some Kind of Freebies
To hook your prospects further into the sales funnel, you might have to sweeten the deal and offer a free trial of your product or service.
This template below can be a great example of how to offer prospects a trial of your product or service.
Email subject line: A Token of Our Goodwill
Hi [Prospect’s Name],
I hope this message finds you well. We’re excited to offer you the opportunity to experience [Your Product/Service] firsthand with a free trial.
During this trial, you’ll have the chance to explore [mention key features or benefits] and see how [Your Product/Service] can benefit your organization. It’s a risk and pressure-free way to evaluate its impact on [specific goal or challenge discussed during initial contact].
Here are the next steps:
Access Your Free Trial [Insert link or instructions for accessing the trial]
Guidance and Support: If you have any questions or need assistance during the trial period, our team is here to help. Feel free to reach out.
Follow-up Discussion: I’d love to schedule a follow-up call to discuss your experience with the trial, answer any questions, and explore how we can tailor our solution to your specific needs.
Let’s get started on this journey together! Access your free trial and let’s chat about your goals and how [Your Product/Service] can play a role in achieving them.
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use Case: Get Your Features and Unique Selling Points Out to the Prospect
To show your prospects what they are missing, you can use a follow up email to promote your key features and unique selling propositions (USPs) by sharing relevant content from your company. This informational follow up email template is a good way to promote your services without seeming too boastful.
Email subject line: Here’s Some Features for Your Consideration!
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to take a moment to highlight the key features and unique selling points of [Your Product/Service] that can greatly benefit your organization.
Feature 1: [Briefly describe a standout feature and its benefits.]
Feature 2: [Briefly describe another notable feature and its advantages.]
Unique Selling Point: [Highlight a unique aspect that sets you apart.]
Unique Selling Point 2: [Emphasize another factor that makes you the ideal choice.]
I’d love to discuss these in more detail and explore how they directly address your needs. When is a good time for a quick call or meeting?
Let’s ensure that [Your Product/Service] aligns perfectly with your goals and delivers the results you’re looking for.
Looking forward to our conversation!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use Case: 2nd Follow Up Email Sales
What about a scenario where you need to send a follow-up to a follow up? Don’t worry, we got you covered. If you’ve already sent a follow up email but haven’t heard back, it’s time to follow up again.
Sending a curious or informational follow up email after no response to your original email can keep a lead moving through the pipeline.
Here are some templates to help you tread the line between being pushy and gently nudging the prospect in the right direction.
Email subject line: Exploring Our Partnership
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to follow up on our discussions about [Your Product/Service] and explore how we can move forward. I understand you are very busy so I would like to make this process a breeze for you.
Is there a convenient time for you to chat this week? I’m eager to continue our conversation.
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
3rd follow up email sales subject line: Extending Another Connection Invitation!
Hi [Prospect’s Name],
I hope this message finds you well. Our previous interactions have been valuable, and I’m eager to keep the conversation going.
I understand that timing is important, and I appreciate your consideration. However, I genuinely believe that [Your Product/Service] can bring significant value to your [specific area or challenge discussed].
Is it possible for us to connect once more and discuss how we can make this partnership a reality? Your insights and feedback are highly regarded, and I’m here to accommodate your schedule and preferences.
Let’s take the next step together. When would be a good time for you to chat or meet?
I look forward to continuing our discussions and exploring the potential collaboration.
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Use Case: Follow up Sales Email After No Response – The Final Nudge
If you’ve exhausted all avenues after following up multiple times and you are still not getting a reply, it might be time to end this prospect journey. This way you can spend your time focusing on quality leads that may make a purchase.
Sometimes, the best way to get a response is to tell them you are leaving. Add in a little humor on top and you just might tear down their walls and get a reply.
Here are some follow up email after no response sales templates to try if you find yourself in this situation.
Email subject line: Is this really goodbye?
Hi [Prospect’s Name],
I hope you’re doing well, and that our emails haven’t accidentally landed in your virtual Bermuda Triangle!
I’m reaching out one last time because I genuinely believe that [Your Product/Service] can work some serious magic for your [specific goal or challenge].
This is our final attempt to connect before we consider sending out the search party or maybe even a message in a bottle!
If you are not interested in moving forward with things then no problem, no hard feelings. But if you are intrigued then let’s chat. When’s a good time for you to get into a quick call?
Looking forward to hearing from you!
Best regards,
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
Email subject line: File Closed or Open?
Dear [Prospect’s Name],
I hope this email finds you well. It seems there might be a change in circumstances as we haven’t had any recent interaction regarding [specific topic or matter].
If you’ve found a solution elsewhere or if there’s a change in your requirements, please let us know. We want to ensure that our records are accurate and that we don’t unnecessarily occupy your inbox.
If you aren’t interested, I’ll go ahead and close your file so we can both move on from this.
But if you are interested, shoot me a quick email or give me a call to get things rolling and I’ll be happy to oblige.
Thanks for your time.
Regards
[Your Name][Your Title]
[Your Company]
[Your Phone Number]
[Your Email Address]
With the templates out of the way, time to get into the other aspects of sending good follow up emails for sales. Let’s discuss the importance of follow up sale emails.
Why are Follow Up Sales Emails Important?
Now that we’ve shared some sales follow up email templates, it’s important to understand why these emails are a fundamental component of successful sales strategies.
Every salesperson loves the idea of a “hot lead” – the type that makes an immediate purchase with minimal effort. However, it’s a fact that such hot leads constitute only a small fraction of your overall prospects.
Around 55% of sales representatives dedicate the majority of their workday to selling, with prospecting and lead qualification closely following suit. This distribution implies that most leads aren’t automatically qualified, hot, or ready to make a commitment.
This is where follow up emails come into play. An email follow up, also known as email marketing, serves as a powerful tool for nurturing warm or cool leads as they progress through the sales funnel. It’s a tool to establish and foster relationships with potential customers, enhance your brand’s image, and motivate prospective clients to take that all-important step toward conversion.
Choose Trengo for Sending the Best Follow Up Email Sales
Trengo, is an all-in-one communication platform, that revolutionizes sales follow up emails. With its advanced features, the platform streamlines communication by centralizing emails, chats, and other messaging channels in one dashboard. This unified approach enhances collaboration within sales teams, ensuring no lead or customer inquiry goes unanswered.
Trengo’s automation tools simplify the process, enabling personalized follow ups at scale. Plus, its analytics and reporting capabilities provide valuable insights into email engagement, helping sales professionals fine-tune their strategies. Trengo empowers sales teams to be more efficient and effective in their follow up email efforts, ultimately driving higher conversion rates and revenue growth.
To begin, get your free demo here!
Let’s get into some tips and strategies on how you can optimize your follow up sales email.
How to Optimize Your Follow Up Sales Email – Tips to Implement
Enhancing the effectiveness of your email communication is not just an ultimate goal; it’s a strategic need. When you optimize your emails, you’re not just hoping for a favorable response; you’re actively enabling it. By doing so, you increase the likelihood of boosting conversions and getting generous responses.
However, the road to achieving this optimization can require work. To help you with this, consider the following tips:
You Must Offer Value
As soon as a new lead enters your pipeline, it’s tempting to jump right to the pitch. However, you must slow your roll and lead things at the right pace. Add as much value as possible because new leads are unlikely to trust you at first, and by guiding them and acting like an advisor, you’re more likely to build the trust crucial for closing the deal.
Data and Insights are Your Pals
Incorporating data and insights into your communication is similar to arming your message with authority. It’s not just about making claims; it’s about backing them up with solid evidence. To truly captivate your audience, use a multifaceted approach that includes valid data, third-party statistics, and compelling stories from respected thought leaders within your industry.
Moreover, support your credibility by showing proof. Consider adding testimonials and case studies that spotlight the remarkable results you’ve achieved for clients who share similarities with your prospective audience.
Embrace Automation
If you don’t use automation right then you risk losing prospects because your emails are so generic, that they lack heart. With Trengo, you can set up automation to send personalized emails when a lead reaches a certain point in the sales process. using automation in emails is like having a helpful assistant. It can send emails for you, but it’s essential to make these emails sound friendly and tailored to the person receiving them.
Trengo does this by sending messages that match where the customer is in the buying process. This helps your emails feel personal and not like automated, robotic messages.
Clarity is Everything
You need to be clear about the products and services you offer. Customers don’t appreciate vague or exaggerated language, just be upfront about what you are selling. Use concise copy to describe what your product or service involves and always void complex jargon that might confuse the prospect.
Go with words and phrases that outline clearly what you do and why the lead should buy from you.
Visual Appeal Matters
If your email is badly designed or unstructured, chances are your audience won’t keep reading to see what it’s about. The structure is very important to help the reader navigate and so keep it clear and professional. Make use of white space, add a clear CTA, and never stuff the email with excessive details that won’t contribute anything.
As we discussed strategies to embrace, let’s take a look at some of the things you should avoid doing when sending good follow up email for sales.
What to Avoid When Sending Follow Up Sales Emails
Want more secrets to increase your chances of success? Here are six things to avoid when following up with prospects.
Generic Content
Avoid the trap of sending one-size-fits-all emails. Tailor your messages to the specific needs and interests of each prospect for more personalized and impactful communication.
Overloading Information
Don’t overwhelm your prospects with too much content in a single email. Keep your messages concise, focusing on key points to maintain attention and interest.
Ignoring Personalization
Personalization is key to forging meaningful connections. Address recipients by name and incorporate relevant details to show that you’ve done your homework.
Poor Timing
Find the right balance in your follow-up frequency. Avoid bombarding prospects with too many emails or leaving them waiting for too long without communication.
No Value Proposition
Clearly state the benefits for the recipient. Ensure your prospects understand the value they will gain from engaging with your offerings or services.
Forgetting Clear CTA
Guide your recipients on the desired action by including a clear and compelling call to action. Make it easy for them to take the next step in the engagement process.
Conclusion
Sending a sales follow up email just might be the thing that helps you finalize and close a major deal. By implementing the templates we have provided above in your sales process and tailoring them to your prospects, you will sound professional, helpful, and thoughtful in your communication.
So, determine your use case, choose the right template, and begin sending the best follow up email sales to your prospective clients and boost conversions and increase sales.
