Chatbot de WhatsApp para empresas: guía rápida

WhatsApp marketing is currently one of the fastest-growing kinds of digital marketing, with almost every firm allocating a portion of its money to this approach. Using WhatsApp Negocios, brands can communicate with clients via greeting messages, rapid answers, and company profiles. Some may even take things further with a WhatsApp Business API and explore the capability of chatbots.

Today, we discuss WhatsApp chatbot for business and tell you how you can set things up. So, without further ado.

What is a chatbot for WhatsApp business?

A WhatsApp chatbot for business is an automated software program using artificial intelligence and pre-programmed data. It is primarily for organizations implementing conversational commerce on the encrypted WhatsApp network so they can reach their audience better on the platform they prefer the most.


Aside from matching human conversational patterns effectively, WhatsApp’s chatbot can maintain a consistent tone and corporate identity throughout the discussion. This is especially essential in e-commerce since the bot can successfully communicate with consumers while saving time and effort in atención al cliente, marketing, and sales.

A step-by-step guide to creating a chatbot for WhatsApp Business

Let’s dive into the process of creating a WhatsApp chatbot for Business.

Get WhatsApp Business API

While WhatsApp Business is feature-rich, to get a chatbot, you need API de WhatsApp Business and a third-party automation tool like Trengo to act as the Business Service Provider. With Trengo, you can be live with the WhatsApp API in ten minutes. Reservar una demostración to begin.

It would be best to give your company name, website URL, and a corporate representative’s name and contact information. The verification procedure might take up to four weeks, but once you are in, you can explore the numerous functionalities of the official WhatsApp Business.


Setting Up Chatbot with Trengo

Here is the step-by-step on setting up your chatbot for WhatsApp Business.

1. Vaya a Configuración > Automatización > Chatbots

Cómo crear un chatbot de WhatsApp

2. Configurar los ajustes del chatbot

  • Título interno: Dale un nombre a tu bot.
  • Idioma del chatbot: Elige un idioma.
  • Canales: Elige WhatsApp como el canal que prefieras.
  • Google Cloud key: Introduce tu clave de Google Cloud.

¡Voilà! Acaba de crear su propio chatbot de WhatsApp Business.

Su bot puede tener varias clasificaciones para el contenido. Considere las siguientes categorías: precio, artículos y servicio.

3. Navigate to ‘Categories’ and click the ‘Add category’ button.

Añadir categorías a Chatbot
  • Introduzca el nombre de su categoría.
  • Pasa a las "Preguntas" y dale a tu chatbot diferentes variaciones para pulirlo aún más.
Añadir preguntas a Chatbot

Test your WhatsApp Chatbot for Business

Only release a new feature after ensuring everything works properly. Test your chatbot for WhatsApp Business to see whether it works properly. Remember to evaluate it because it thoroughly influences your ultimate consumer experience; you may check integrations and discover potential issues before the launch.

Use Cases for WhatsApp Chatbot for Business

The IT environment will be completely involved in developing artificial intelligence (AI) during the next 5-10 years. As a result, trained WhatsApp messaging bots may likely replace sales managers. Continue reading to discover the top four uses for a WhatsApp chatbot.

Marketing Unit

The WhatsApp chatbot is an effective marketing unit that can enable businesses to engage with customers 24/7, and give personalized recommendations and instant support, ultimately enhancing customer satisfaction and driving sales.

Atención al cliente

According to Business Insider data, 67% of organizations worldwide utilize chatbots for customer service. The essential advantage of AI is that bots are accessible 24/7 allowing them to service clients at any time. Robotic systems have much faster reaction times and improved service quality.

Atención al cliente

Making an order

Businesses may use a WhatsApp chatbot to automate checkout and increase processing speed. This approach benefits companies that get a high volume of orders of the same type. Bots may help handle both online discussions and phone calls. 


The WhatsApp chatbot may send customers discount codes, coupons, promotional messages, and more. This is a fantastic SMS marketing tool. A marketer or owner only needs to download the contact database and the prepared message template. The use of messaging bots in WhatsApp for business solves specific operational chores without human assistance.


WhatsApp Chatbot for Business can help your online company tremendously. It enables many startups and small business owners to engage clients actively. Understanding this program and its capabilities and how to utilize it properly can help you advance your business in the long term.

Creating a WhatsApp Business chatbot is no longer a complex process with the help of platforms like Trengo. So begin your free trial and get to exploring!


Carol, especialista en atención al cliente en redes sociales, tiene la misión de compartir información valiosa. Combina la narración de historias con contenidos basados en datos para ofrecer consejos prácticos sobre cómo mejorar las interacciones con los clientes. Únete a Carol para navegar por el dinámico mundo de la atención al cliente digital.

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