Des modèles de messages directs Instagram qui donnent des résultats

With the digital landscape evolving rapidly, Instagram has become another critical platform for connecting with your audience. Instagram direct message is an effective way for businesses looking to connect with their customers and drive sales or offer excellent customer service. For that, you need to use the right words and messages because generic texts and boring content will not work. Are you looking to enhance your Instagram game and streamline the messaging process? We got you!

DM Instagram

Today, we bring you effective Instagram Direct Message Templates that can get you the results you seek. Our blog will bring you a list of effective Instagram DM template examples for various scenarios and you can opt which works for you best.

So, without further ado!

Instagram Direct Messages: A Quick Look

Instagram brings its Direct Message feature allowing users to send private messages to other users or a group of people. In a DM, you can share photos, videos, and text messages via private chats instead of posting them publicly on the profile. The platform became a great way for brands to reach their audience enabling local and global targeting.

How to Create an Effective Instagram DM Template for Your Business

While marketers wax lyrical about using Instagram to boost business, the question arises: How to DM potential customers on Instagram? There are some key considerations that can guide you through the process so read on as we give you some essential tips to aid you in crafting impactful direct message examples for Instagram and switch up your DM marketing game.

Identify the Target Audience

First things first, understand your target market. Who are these people? What do they seek? What are the pain points? Before designing any templates, you need a clear understanding of who you’re communicating with and what you wish to achieve. Consider their interests, preferences, and needs as this knowledge will help you create templates that resonate with them and get you a positive response.

Personalization is Key

When using templates, it’s critical to personalize every message. You need to include the recipient’s name whenever applicable and tailor the content to make it relevant to their needs.

Provide Clarity and Value

You have to sure your message is concise, easy to grasp, and most importantly, brings value to the recipient. Communicate the purpose of your message clearly and any benefits they can gain by engaging with you or your brand. Be it a product promotion, collaboration opportunity, or asking for customer feedback, you have to focus on the value.

Add a Call-to-Action

If your customers don’t know what they are supposed to do with the message then it defeats the purpose. Each template must include a clear call to action to prompt the recipient to take the intended action. Whether it is visiting the website, answering a question, making a purchase, filling out a survey, or simply following your Instagram page, you must guide them towards the next step. When you have a proper call-to-action, it can significantly increase the chances of a positive response.

Choose Trengo For Communicating via the Instagram Direct Message Template

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Ready to Use DM Templates for Instagram

Using Instagram for business messages can be an incredible way to establish stronger connections with customers, push sales, and improve customer satisfaction. Let’s give you some ready-to-use Instagram DM template solutions for various use cases.

Instagram Welcome Message Examples

To start things off, the most common way of interacting with customers on Instagram is via setting up welcome messages. This commences things on a pleasant note and sets a precedence that you are ready to serve even when offline. Here are some Instagram message template options:

  • “Thanks for your message. We’ll get back to you within 24 hours. Best regards, team [business].”
  • “Hi! Nice to see you. We’ll get back to you shortly! Our business hours are [mention time].
  • “Hi there! Thank you for contacting us. We’ll reply to your message within an hour.”

Instagram Message Ideas: Promotional Messages

Are you running a promotional campaign for your business? Alongside advertising on the Instagram page, slide into the followers’ DMs and engage them in these promotions. Check some examples below!

  • “Hey there! We’re super excited to announce our latest promotion for our XYZ collection. Don’t miss out on the limited-time offer. Simply use [promo code] at checkout to redeem. Click the link in the bio to shop now!”
  • “Hi [ Recipient’s Name]! Thank you for following us. To show our appreciation, here’s a 20% discount voucher for your first purchase. Type [promo code] at the checkout to redeem. Happy Shopping!
  • ‘Exciting news!  We’re offering a flat 50% discount on all items for a limited time. Explore our collection and take advantage of this super deal today! Don’t wait!’

Instagram DM Examples: Appointment Reminders

Running an appointment-based business? A good way of engaging customers is by sending them appointment reminders. Make sure you include all essential details like the time of the appointment and request them to arrive early if the process requires filling in any important paperwork. Some examples are:

  • “Hi [Recipient’s Name], we just wanted to remind you about your upcoming appointment with us on [Day and Time]. Please bring your identity card for the registration process. If you have any questions please don’t hesitate to reach out to us. See you soon!”
  •  “Hi there [Recipient’s Name], just a quick reminder that you have an appointment with us on [Day and Time]. Please arrive a little early to allow time for check-in. If you need to make any changes to your appointment, please contact us, we will be happy to help!”

Business Direct Message Instagram Examples: Reply to Feedback

Getting feedback on products can be nerve-wracking. Nonetheless, you have to ensure you respond in a timely and professional manner, no matter the nature feedback. Let’s give you some examples below:

  • “Dear [Recipient’s Name], thank you so much for your feedback. We are glad to hear that you enjoyed [ the product’s name] and found it helpful! We really hope to serve you again.”
  • “Thank you for your feedback, [Recipient’s Name]. We apologize for your dissatisfaction with [ the product’s name]. We would like to offer you a refund or a voucher to purchase another item as a gesture of goodwill. Please let us know if this is acceptable to you and we will make the necessary arrangements.”
  • “Thank you so much for your positive words, [Recipient’s Name]. We’re so glad to hear that you had a great experience with our product/service. Your satisfaction is our main goal. Come back again, we will be happy to serve you!”

Direct Message for Inquiries: Order Fulfillment Questions

Sending out orders mandates giving your customers the necessary information. When answering questions regarding ongoing orders, provide an estimated delivery time and reassure your buyers that their order is under process. When you respond quickly and professionally, you increase customer satisfaction which can be great for the business. Check out these templates:

  • “Thank you for your message, [Recipient’s Name]. Your order is currently in the process of being fulfilled and will be dispatched in the next 2 days. We will keep you updated on your order status and let you know as soon as it is dispatched.”
  • “Dear [Recipient’s Name], we apologize for the delay in fulfilling your order. We are experiencing some delays due to [give proper reason]. We expect your order to ship within the next 3-4 days and will keep you updated on its status. Thank you for your patience.”
  • “We apologize for the inconvenience but [Product’s Name] is currently out of stock. Please let us know if you would prefer to wait for a restock, receive a full refund, or choose a different product from our collection. We apologize for any inconvenience this may have caused. Looking forward to hearing from you.”

Instagram DM Marketing Templates: Resolving Return and Refund Policy Concerns

Brands get inquiries about returns and refunds all the time so make sure you are ready to handle that aspect. Include a brief overview of your business’s return and refund policies and mention the time frame or any requirements necessary for returning the item. Check out the Instagram dm templates below:

  • “We offer a 30-day return policy for most items. If you are not satisfied with your purchase, you can return it within 30 days of receiving the item and get a full refund. Some exclusions apply, so please check our refund policy on our website for more details.”
  • “We accept returns on non-sale items within 60 days of purchase. To initiate a return, please email our customer service team at [email address] and they will be happy to assist you with the process. A refund is issued once we receive the returned item and confirm that it meets the required conditions of our return policy.”

Instagram Influencer DM Template

On Instagram, influencers reign supreme and collaboration is part of the game. So, if you seek collaboration with a certain influencer, you have to introduce your business and provide some background information. Then express your reason for reaching out and what you have to offer that will be worth their time and efforts. Providing a clear and professional pitch will communicate your goals and values to the influencer and establish a strong foundation from the get-go. Let’s explore the options below!

  • “Hi [Influencer Name]! I’m the social media manager for [Business Name] and I’ve been following your content for quite a while. We love your style, ideas, and expertise and we’re looking for talented content creators to work with for our brand. Let us know if you’re available for a call to discuss this further. Thank you!
  • “Hi there! We love your content on Instagram and we’re looking for influencers to collaborate with on a new campaign. We think your style and audience are the right fit for our campaign. Are you interested in discussing a potential collaboration? Let us know!”
  • “Hi [Influencer’s Name], we at [Business Name] are interested in a long-term collaboration. By partnering with us, you will get the opportunity to reach a wider audience through our marketing efforts and we would love to discuss it further with you. Let us know if you are interested.”

Instagram Business DM Template: Shipping Messages

To ensure you provide good services, taking care of every detail is important. You must give a brief overview of the available shipping options and the estimated time of delivery to help the buyers make informed choices when choosing their delivery option. Here are some ways to interact with your customers.

  • “Hello there!  Thank you for your message. We offer standard shipping, which takes approximately 3-5 business days, as well as express shipping, which takes 1-2 business days. Which option would you like?”
  • “Hi! We offer both domestic and international shipping. For domestic orders, we have standard and express options. For international orders, we have a variety of options depending on your destination country. Can you let us know where you would like your order shipped?”
  • “Hello! We offer free standard shipping on all orders over [mention the amount]. For orders under [the amount], we have a flat rate shipping fee of [the amount]. If you need faster delivery, we also offer express shipping for an additional fee. Which option would you like to choose?”

how to DM brands on Instagram template

Need to collaborate with a brand? Understanding how to send a proper DM can go a long way in ensuring you get a response. You want to present yourself as authentic so brands don’t see you as spam. Check out the idea below for a general collaborative message.

Hi [Brand’s Name] Team

We hope this message finds you well. My name is [ give a little introduction of yourself and your team]. We’ve been following your brand for a while and have always been impressed by your products and values. We are interested in exploring potential collaboration opportunities with [Brand’s Name]. We believe that our audience aligns well with your target demographic, and we would love to help promote your products to a wider audience through our Instagram platform.

If you’re open to discussing this further, we’d love to connect and explore how we can work together to create some exciting content that benefits both of us.

Best Regards,

[Votre nom]


Utilizing well-crafted Instagram Direct Message Templates can significantly enhance your communication efficiency and effectiveness on this phenomenal platform. This approach can help streamline interactions, maintain consistency in messaging, and ultimately foster better connections with your customers.


Nasser est l'un des principaux contributeurs du blog d'Omnije, où il rédige des contenus à la fois informatifs et agréables à lire. Spécialisé dans la technologie de l'IA et le développement de chatbots, Nasser s'est donné pour mission de fournir des informations accessibles et de grande qualité.

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