Cómo crear una página de empresa en Facebook - Guía paso a paso

Do you own a business? Then you must understand how important it is to have a solid digital presence. Social media has come a long way from connecting friends and family, it has transcended into helping businesses grow and reach an audience far and wide. A major platform to be on is Facebook and if your business does not a have page on it then it’s time you gave it serious thought. You can market your products to Facebook’s daily active users in billions and give your brand the visibility it needs to thrive.

But how to start a Business page on Facebook? We bring you all the answers in our comprehensive guide.

What is a Facebook Business Page?

Let’s give you a quick rundown. A Facebook business page is where you manage your brand’s presence on this epic social media network. Your page lets you connect with your customers and nurture prospects by:

  • Sharing relevant and valuable content
  • Responding to customer queries
  • Collaborating with other brands
  • Having personal conversations with your followers

This page can also serve as your Facebook business address which you can share with potential customers to help them see what products or services you offer.

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How to Start a Business on Facebook Page- 5 Easy Steps

Let’s get down to it and tell you how to start a new business page on Facebook. Here are the steps!

Create The page

First things first, to create the page, go aquí. Facebook will ask you to enter the basic business details such as:

  • Page name
  • Categoría
  • Bio

Next, pick the most appropriate category for your brand but fret not because there is space to change your mind and you can always switch categories later. Then you need to give the following information:

  • Website
  • Phone number
  • Correo electrónico
  • Address
  • Business hours

Add Your Photo

Moving on, Facebook will ask you to upload a profile picture. Most brands prefer their logo as a profile picture because that helps cement the authenticity. Your profile picture is displayed as a circle throughout the platform so make sure you don’t cut off your logo’s vital elements and that it fits perfectly when displayed as a circle or a square.

Lastly, the ideal size of Facebook profile photos is 180 x 180 pixels.

Add Your Cover Photo

Another main visual element, the cover photo helps amplify the visual appeal. It is often the first thing your visitors will notice. Therefore, choosing an image that instantly conveys your unique value and brand personality is best.

Cover art displays are 820 x 312 pixels on computers and 640 x 360 pixels on mobile devices.

Have a CTA

You must have an objective in mind that you need your visitors to fulfill when they visit your page. This is call to action buttons are key. Facebook lets you include a call-to-action button at the top of the page. You can use it to steer visitors toward the action you want them to take, such as going to your website, sending you a message, calling your business, viewing the store, etc.  

Select the most relevant option then click Next > Save

And you are good! Facebook will keep suggesting ways you can improve your Facebook Business page so you can take a look at that and see which works best.

How to Start a Business Page on Facebook 2023- Convert Personal to Business

Many people wonder if they can convert their personal Facebook page to a Business one. After all, they might have racked quite an audience and don’t want to be back to square one. The answer is yes! You can absolutely convert your personal Facebook page to a business page and we will tell you how.

If you wish your business page to carry all the posts made on your personal page, back up your Facebook page before you convert. Here’s how:

  • Open the account menu in your Facebook account
  • Go to Account settings>General>Download your information
backup data
download your information

With the backup done, let’s get to conversion!

  • Go to the home page of the Facebook account you wish to convert
  • Click Edit Page> Basic Information
  • Tap on the first drop-down menu in the Category section
  • Choose Local Businesses and Option
  • Go to the second drop-down menu and pick your choice of business
  • Now scroll down and click the Save Changes button
  • Then change your profile name and address to better suit the conversion to your business page

And there you have it! You have successfully converted your personal Facebook page to a business one.

Conclusión

A proper digital presence on Facebook can effectively promote your products, engage your audience, and help you achieve your business goals. Therefore, learning how to start a page on Facebook for a business is important. Remember to update and interact with your followers actively to foster a thriving digital community.

Nasser

Nasser es un colaborador clave del blog de Omnije, donde elabora contenidos que son a la vez informativos y agradables de leer. Especializado en tecnología de IA y desarrollo de chatbots, la misión de Nasser es ofrecer ideas accesibles y de alta calidad.

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