How to send Bulk Messages on WhatsApp Business – Your Ultimate Guide

Have you ever used WhatsApp for business purposes? If so, you’ve faced cases where you must deliver a single message to several buyers without toeing the line of spamming. Whether you’re promoting a seasonal offer, inviting buyers to events, or informing them about a product they’ve expressed interest in, the ability to send bulk communications may help you be more productive.

This is where bulk messages are used for WhatsApp business, however, remember that WhatsApp’s Terms of Service prohibit unlawful bulk sending. So, how can I send WhatsApp messages to several recipients without infringing the rules?

In this blog post, we’ll show you how to send bulk messages on WhatsApp Business so you may inform many users simultaneously.

What exactly is WhatsApp Business?

WhatsApp Business is the business-grade form of WhatsApp Messenger. It includes tools like automatic responses, customer service, and statistics to help you communicate more effectively with your customers. The app has helped businesses reach their audience on their favorite channel making easy communication easier than ever.

WhatsApp Business API

Where WhatsApp Business may not suffice, WhatsApp Business API comes in to help meet the needs of medium to bigger businesses. With automation on the rise, tools like Trengo have become a blessing in helping you explore the wonders of WhatsApp and unlock its full potential via WhatsApp Business API, it gives enterprises a bigger platform to work on with zero limitations.

WhatsApp Business API

You can bid farewell to manual tasks and ensure stellar customer service 24/7. To find out more, get your demo here!

How Can I send bulk messages on WhatsApp business?

WhatsApp Business has additional capabilities that are beneficial for business interactions and are simple to use. It operates just like standard WhatsApp, and you won’t even notice that you’re using another program. On WhatsApp Business, setting up and sending bulk messages takes simply a few steps:

  • Open WhatsApp Business.
  • Navigate to chats and choose ‘Broadcast Lists’ (just above your discussion list).
  • Search for and pick the people you wish to communicate with.
  • Click OK.
  • Click the Create button.
  • Write the message that you want to send.

You are now ready to send bulk messages on WhatsApp Business!

how to send bulk messages on WhatsApp without saving number

WhatsApp offers a ‘Click to Chat’ feature that lets users send messages to unsaved numbers. This feature uses a URL format (<number>) to open a chat window. You can then send your message to the number without saving it on your contacts list. Here is how to do it:

  • Type and add the number you want to send messages to (enter the country code and mobile number). For instance, send a message to a U.S. number (country code +1), and the mobile number is 1234567890, the URL will become
  • Paste this URL into your web browser and click enter.
  • A page will appear with a ‘Continue to Chat’ option, tap to open the chat in WhatsApp and send your message!

how to send bulk messages on WhatsApp Using Trengo

Since the API doesn’t come with an interface and you need to use a solution like Trengo to access it, we will tell you how to send bulk messages on WhatsApp without getting banned on Trengo within minutes.

Once you’re on the platform and you have requested your WhatsApp Business message templates, you need to:

  • In the sidebar menu, click on the broadcast icon.
  • Next, click on ‘New Broadcast’.
  • Fill out the fields as explained in the sections below.
bulk message on Trengo

In the fields above, you must fill out the following information:

  • The internal name for the bulk message
  • From which number you’ll be sending the message
  • Which template you will be using
  • Which recipients will receive this message?
  • When the message should be delivered

And there you go! Make sure you double-check everything before sending out your bulk message because there is no undoing once you have hit send.

Start using Trengo to send bulk messages on WhatsApp

If you are ready to reach your customers via WhatsApp then you can start a free trial for 14 days here.

Why send bulk messages using WhatsApp Business?

You may wonder why you should bother with WhatsApp Business when you can send bulk messages using normal WhatsApp. After all, to do the same task, you must install a new app and replace your previous one. While this is correct, you should be aware that WhatsApp Business is much more than just sending messages in bulk.

WhatsApp Business is mainly built for corporate communication and includes various tools to help you manage your communications more successfully. Here are some of the reasons why you should use WhatsApp Business to send mass messages:

  • Profile of the company: WhatsApp Business allows you to set up a company profile that contains essential details such as your company’s address, description, and contact information. Company communications sent through a company profile are more professional, and receivers are more inclined to trust you. 
  • Automated responses:  When you’re not accessible to respond or receive messages outside your business hours, WhatsApp Business lets you set up automatic responses. Customers will not feel ghosted if they receive timely replies to their inquiries.
  • Labels for messages: Labels can help you arrange your discussions and keep up with customer inquiries, requests, and more with WhatsApp Business.
  • Catalog feature: WhatsApp Business’s Catalog function allows you to share your items and services within the app. This is a fantastic tool for companies that is not available on standard WhatsApp.

advantages of using WhatsApp Business to send bulk messages

WhatsApp Business is designed specifically for corporate communications and includes capabilities like automated messaging, customer assistance, and analytics. Some of these elements are helpful when creating a successful customer communication strategy. The following are some significant advantages of sending bulk messages on WhatsApp:

  • Effectiveness: When compared to individual communications, the capacity to deliver messages to larger groups of individuals at once saves time and energy.
  • Multiple engagement: Bulk messaging allows you to communicate with a large number of individuals at the same time. You may improve customer connections and engagement by sharing notifications, deals, or details about your goods or services.
  • Customized communication: Even though you send a bulk message, you may still personalize your communications, resulting in more positive responses from those who receive them.
  • Automated responses: You may automate responses on WhatsApp Business, making business communications more comfortable and efficient.
  • Cost-effective: Because WhatsApp Business is free to use, it can be a more cost-effective approach to contacting customers than traditional advertising methods like SMS or email marketing.
  • Advanced analytics: Trengo offers insights and data that will help you measure the success of your marketing campaign to help improve your next campaign’s strategy.

how to send bulk messages on WhatsApp without adding contact – message templates

If you want to send bulk messages without adding contacts, you have to use the template messages if you want. These messages have to be approved by WhatsApp first before you can send them out. Therefore, the templates have to abide by WhatsApp’s commerce policy.

But using templates does not imply you can’t personalize them. With placeholders, such as [business name], [receiver name], [order number], and [date], you can tailor the bulk messages to the receiver and make it uniquely yours.

Here’s an example of what a template can look like:

message template

how to send bulk message on WhatsApp – Use Cases

To explain bulk messages better, here is a look at how you can use such messaging to ensure you are getting the most out of it.

  • WhatsApp newsletters: Share news of your products, events, or launches with all your opted-in customers.
  • Status updates: Let your customers know when your website has an outage and at what time you expect it to be live again.
  • Back-in-stock alerts: Reach out to customers who requested a specific product earlier and are now in stock again and they get first dibs on placing orders.
  • Marketing Campaigns: Share marketing content with a wider audience.
  • Appointment Reminders: Get rid of no-shows by sending appointment reminders.
  • Surveys/Feedback: Gather feedback or conduct surveys efficiently.
bulk messaging

how to send bulk messages on WhatsApp without getting banned

Yes, it is true that WhatsApp can ban you from sending messages. Unauthorized bulk messaging violates WhatsApp’s Terms of Service and the platform takes instant action. Furthermore, if many individuals report your phone number as spam, WhatsApp may suspend your account. Therefore, provide a clear message so that your receivers know who you are and what your message is to stave off any spamming risk and ban dangers.


Learning how to send messages in bulk on WhatsApp Business demands finding a balance between promoting your brand and keeping courteous conversations on WhatsApp. Sending bulk messages on WhatsApp can be an effective way to reach a bigger audience, but it should be done ethically, responsibly, and in compliance with WhatsApp’s rules and regulations. You must prioritize building a positive reputation and maintaining user trust because these elements are crucial for the long-term success of your bulk messaging efforts.


Carol, a seasoned specialist in social media customer service, is on a mission to share valuable insights. She blends storytelling and data-driven content to offer practical advice on enhancing customer interactions. Join Carol in navigating the dynamic world of digital customer service.

Leave a Comment