Instagram Automated Messages 2023 – A Comprehensive Guide

Instagram is currently among the reigning social media networks that have changed the game for brands. It has become crucial for companies to maintain their presence on this platform if they want to reach a big audience.

Brands can utilize Instagram for their customer care, interactions, order placement, and much more. Whether you’re just starting your Instagram marketing or have been at it for a while, you already know that response rate is a critical component of customer satisfaction. With all this comes the question of how can you reach your customers quickly and eliminate manual work. This is where Instagram automated messages come to save the day.

Business accounts on Instagram have access to set up automated Instagram messages and in this guide, we will explore it all. So, let’s go to it, shall we?

Automated Instagram Messages: Instagram What is Instagram Auto Reply

With automation on the rise, Instagram brings its auto-reply feature to the Business app. It is an automated response sent when customers message you on Instagram. Compared to regular messaging channels like email and SMS, consumers have higher response time expectations on apps like Instagram. Nonetheless, businesses are not always able to reply immediately due to a lack of staff, limited hours of operation, and a huge volume of questions.

Automated Instagram Messages

To sort that, brands can handle customers’ concerns by setting automated messages with details of when customers can expect a reply from them or different ways to contact them if there’s a pressing issue.

How to Set up Automated Messages on Instagram

As we explore automated messages, the next step is to walk you through the step-by-step process of how to do it.

Below are the ways you can do automated Instagram messaging.

Automated Direct Message Instagram via Instagram Business

The first and most simple way to automate messages on Instagram can be done through your Instagram Business account. Businesses that are communicating with clients solely through the app can send ready-made responses to common customer queries using Instagram Quick Replies. To utilize this feature, you must ensure that your Instagram account is a business account because this does not work for regular Instagram.

To set things up:

Go to Settings > Business > Opt for automated welcome message Instagram, saved replies, or FAQs.

automate message on Instagram

Compose your message and you are done! Think of the common queries your customers can have that you should answer to eliminate the need for manual responding.

compose the message

Automated Messages Instagram with Meta Business Suite

Another way to send automated Instagram messages is via Meta Business Suite. As Meta owns Facebook and Instagram, it gives entrepreneurs a great way to efficiently reach out to the audience and send Instant Replies or set up Away messages. To set up automated messages on Instagram, you need to connect your Instagram Business account to Meta Business Suite. Once done, here are the steps to automation:

  • Open Meta Business Suite Inbox and hit ‘Automations’.
open Meta Business Suite
  • Pick which message you wish to automate Instant Reply or Away Messages then turn the toggle on then choose ‘Instagram’
automate Instant Reply or Away Messages
  • Type in your message as you see fit.
  • Hit save and you are done!

How to Add an Automated Message on Instagram using Trengo

If you want to get the most out of your automation then we suggest using a third-party automation tool like Trengo. The platform can give you complete freedom in not only setting up replies as you like while giving you some added help to make things more efficient.

Let’s discuss how you can set up auto-reply using Trengo.

  • Hit settings >automation >auto replies
  • Click on the green + sign
  • Fill in the message you want to send during opening hours
  • Type in the message you want to send outside of opening hours or holidays
  • Decide on which days you want your auto-replies to be sent (for example, you could decide to only activate during the weekend)
  • Hit the save button and it’s done!

But wait, it doesn’t just end here. Trengo enables you to set up rules that further automate operations.

Automate Instagram Messages with Rules Using Trengo

You can use rules to make sure questions automatically end up with the right person or team. You no longer need to manually tag, assign, or drag messages into the right pile or to the right person when Trengo can eliminate the hassle with just a few clicks and automate Instagram messages.

Rules entail a condition that triggers a certain action. You can picture it like this: if you automatically add the label “refund” to an email about refunds, the email will be assigned to the agent, who’s in charge of all the refunds. So, the agent doesn’t need to wade through the inbox to find emails that are relevant to them because they will automatically receive them.

To do this:

  • Navigate to Settings > Automation > Rules
  • Tap the ‘plus’ icon or ‘add rule’ and configure your rule.
  • Give your rule a suitable name.
  • Choose Instagram as your channel
  • Choose among the four starting situations given that should activate your rule
  • Type the number in which order you wish this rule to activate compared to other rules you’ve set up.
  • Add any conditions that will apply to your rule.
  • Add the action you need the rule to carry out.
  • Hit ‘Save Changes’ and you are all set up!

To begin with the wonders of Trengo, get your demo here!


Incorporating Instagram automated messages into your social media strategy can be a game-changer for customer communication. It saves time, maintains authenticity, and increases engagement significantly. Begin today and elevate your social media communication with your audience to boost business!


Nasser is a key contributor to the Omnije's Blog, where he crafts content that's both informative and enjoyable to read. Specializing in AI technology and chatbot development, Nasser's mission is to deliver high-quality, accessible insights.

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