Whatsapp for business features

WhatsApp Business is a messaging app designed for business owners to easily connect with their customers. We will list down some of the key features of WhatsApp Business and then explain each in detail. Here it goes

  1. Business Profiles allows businesses to create a profile with information such as their address, business description, and website.
  2. Quick Replies allows businesses to save and reuse frequently sent messages, making it easier and faster to respond to customer inquiries.
  3. Labels and filters help businesses organize and manage their chats by applying labels and filters.
  4. Automated messages allow businesses to set up automated greetings and away messages, so customers can receive a response even when the business is not available.
  5. Short Link enables businesses to create a short link that can be shared with customers, making it easy for them to start a chat with the business.
  6. Catalogs allow businesses to showcase their products and services in a catalog, making it easy for customers to browse and make purchases.

Let’s look at some other features as well that can help businesses communicate with their customers more efficiently and effectively

Additional features of WhatsApp Business

  • WhatsApp Web allows businesses to access and use WhatsApp Business on their computers, making it easier to manage chats and respond to customers from a larger screen.
  • Message Templates enable businesses to create and use pre-approved message templates for common customer inquiries, ensuring that they can respond quickly and consistently.
  • WhatsApp Business API allows businesses to integrate WhatsApp Business with their existing systems and tools, such as customer relationship management (CRM) or e-commerce platforms, to improve the customer experience.
  • End-to-End Encryption ensures that all communications between businesses and their customers are secure and protected from unauthorized access.
  • Two-Step Verification adds an extra layer of security to a business’s WhatsApp account, making it more difficult for unauthorized users to access it.
  • Customer Support provides businesses with dedicated support from WhatsApp, helping them to resolve any issues or questions they may have about using the app.

It is always good to know the features supported by Whatsapp Business but companies should also look at the benefits of using these features.

Why brands should advertise on Whatsapp 

Standard benefits:

– Easily keep in touch with your customers
– Send automated messages
– Create groups of up to 256 people
– Add attachments, including photos, videos, and documents

Emotional benefits:

– Keep your customers happy and engaged

Let’s discuss the most important features of Whatsapp Business in detail for better understanding and utilization in your business.

Whatsapp Business Profiles: A New Way to Connect with Your Customers

WhatsApp Business profiles allow companies to curate a unique profile that efficiently showcases their business. Through the WhatsApp Business app, businesses can fill out information such as the company name, physical address, website URL, and an elaborate description of products or services offered. This feature permits others in the professional realm to quickly access all important details about your business at one glance.

With a business profile on WhatsApp, businesses can conveniently convey essential information to their customers. This includes location details, contact info and services offered, making it simpler for clients to get in touch with your company while also fostering trust and reliability. To be precise you’re giving them the heads up they need to make informed decisions when selecting which service provider is right for them.

Business profiles are a fantastic way for businesses to stay on top of their customer conversations. With tailored labels and filters, chats can be categorized into manageable sections making it easier to find and answer particular queries. Plus, with automated messages created by the business profile, customers will still receive an immediate response even when the business is unavailable.

For businesses aiming to enhance their communication with customers and have a more prominent presence on WhatsApp, having a WhatsApp Business profile is an invaluable tool. With it, you can conveniently connect with your audience where they are most active and provide them with real-time updates about your business.

Save time and effort with Whatsapp Business easy-to-use quick replies

WhatsApp Business quick replies allow businesses to save and reuse frequently sent messages. This makes it easier and faster for businesses to respond to common customer inquiries, such as requests for information or confirmation of an order.

Quick replies can be helpful for businesses in several ways. They can save time and effort by allowing businesses to quickly and easily send the same response to multiple customers. This can be particularly useful for businesses with a high volume of customer inquiries, as it can help them to respond to customers more quickly and efficiently.

Quick replies can also help businesses to maintain consistency in their messaging, ensuring that all customers receive the same information and responses. This can be important for building trust and credibility with customers, as it shows that the business is organized and professional.

WhatsApp Business quick replies can be a valuable tool for businesses looking to improve their communication with customers and streamline their customer support processes.

WhatsApp Business labels and filters are a feature of the WhatsApp Business app that allows businesses to organize and manage their chats. Labels and filters can be applied to chats, allowing businesses to categorize and sort them based on different criteria, such as the type of customer, the topic of the conversation, or the status of the inquiry.

How to get organized with Whatsapp business labeling and filtering

Labels and filters provide businesses with a multitude of advantages. These tools make it easier for companies to manage their conversations, allowing them to search swiftly through the entirety of their chat history depending on the labels and filters they have set up. It is especially helpful when dealing with an immense volume of chats by maintaining organization while ensuring that no critical messages or inquiries are missed.

Categorizing and filtering can become valuable assets for customer service. Labels can be used to prioritize inquiries in order of importance or urgency. Filters make it easy to spot patterns among popular queries like requests for information or product/service help. Businesses can enjoy faster response times and more efficient customer support by utilizing these features.

WhatsApp Business labels and filters are an invaluable resource for businesses aiming to amplify their communication with customers and fortify their customer support on this platform.

Get more efficient customer service with Whatsapp automated messages feature

WhatsApp Business App allows businesses to quickly and easily send automated messages in particular situations. If a client starts up a conversation with you, it is effective to use an automatic welcome message. If your company is not reachable at the moment, set up an away reminder. With these pre-written responses ready for different scenarios, the automated message feature makes customer service much more efficient.

Automated messaging is indispensable for businesses in a multitude of ways. It grants the opportunity to give customers an enhanced experience by guaranteeing they will receive a response even when employees aren’t available or don’t have enough time to answer manually. Particularly helpful for companies that work with limited resources and personnel, it allows them to continue offering support outside their usual business hours.

This feature is a useful asset for helping businesses provide consistent messaging and timely responses to their customers. By utilizing pre-written messages, companies can guarantee that each customer receives the same information regardless of when they contact them. This not only demonstrates an organized and professional attitude but also creates trust with your clients.

WhatsApp automated messages are an ideal choice for businesses aiming to upgrade their customer service and give clients a more favorable experience on the platform.

Whatsapp Short Link Make Communication with Your Business Easier Than Ever

WhatsApp Short Link is an amazing feature of WhatsApp Business that permits businesses to generate a short and easy-to-remember URL that can be shared with customers. This convenient link allows customers to interact directly with your business via WhatsApp, enabling them to ask questions or place orders in mere seconds. 

WhatsApp Short Link can be beneficial for businesses by helping businesses to promote their products and services. Also, a short and memorable link can be shared on social media, on the business’s website, or in marketing materials. This can make it easier for customers to find and contact the business, and can also help to drive sales and increase customer engagement.

It is the perfect way for businesses to optimize their customer support. With a single, straightforward link allowing customers to contact them on WhatsApp, companies can save time and resources that would have been put into answering phones or emails. Businesses are able to efficiently respond quickly and easily start conversations with anyone who has inquiries or issues in no time at all.

WhatsApp Short Link is a powerful tool for businesses striving to increase their sales and customer service strategy on the platform. With just a few clicks, it allows businesses to direct customers directly from WhatsApp to promotional campaigns or product pages. It is an efficient way to maximize ROI while connecting with users instantly.

Whatsapp Business Catalog Organize your best customer service

Showcase your products and services with ease by leveraging the WhatsApp Business Catalog feature. This feature of the powerful business app enables you to create an interactive catalog that includes images, descriptions, and prices for each item. Now customers can browse through your offerings at their convenience without any hassle. Utilizing the power of WhatsApp Business Catalog can increase product visibility and make buying decisions easier than ever before.

WhatsApp Business Catalog provides many useful features. Showcasing your products and services in a professional and organized display makes it easier than ever for customers to discover and learn more about what you have to offer. This can be especially advantageous if your business has numerous items or services, making them easily accessible. 

It helps businesses offer smoother and more convenient customer experiences by letting them insert links to their products or services for customers. This allows clients to order instantly, driving sales and boosting revenue. A catalog is an ideal tool for those striving to maximize engagement rates and enhance performance on the Whatsapp Business platform.

Whatsapp business features really can make it a powerful tool for your business. Also, Whatsapp business partners can be extremely helpful in utilizing all features of Whatsapp for your organization. Here is a list of WhatsApp business partners from Meta itself: https://www.facebook.com/business/partner-directory/search?solution_type=messaging&platforms=whatsapp.


Henry is a highly skilled and experienced content writer with a passion for helping small businesses succeed. He is a member of the Whatsapp Business Blog team, where he uses his expertise to research and write articles on a variety of topics related to using WhatsApp for business. WhatsApp marketing can be a difficult task for any small business, but Henry is always willing to help readers with his amazing writing skills and business knowledge. He’s an excellent communicator who loves interacting with people, which makes him a key member of the WhatsApp Business Blog team. If you’re looking for guidance on how to make WhatsApp work for your small business, Henry is definitely the person to go to