How To Use & Setup WhatsApp Chatbot 2023

Businesses worldwide are benefitting from the power of WhatsApp chatbots and taking their brands to the next level. With WhatsApp being the dominant messaging platform, the possibilities for seamless communication through chatbots are limitless. So, are you also looking for ways to grow your business or give better customer support via chatbots? You are in the right place because today, we will guide you on how to use & setup WhatsApp chatbot.

What is a WhatsApp Chatbot?

WhatsApp chatbots are a practical feature for streamlining your sales and improving customer service by proffering constant engagement around the clock. You don’t need human intervention while serving your customers outside business hours when you have a chatbot ready. It feels like human interaction, as your audience communicates with automated messages that you set up. The chatbot can be excellent for answering product inquiries, providing delivery or refund updates, and distributing marketing materials to boost sales.

How To Use A WhatsApp Chatbot for Your business – 4 practical ways

Leveraging the latest technologies for business can be a great idea, but if you don’t know how to use them, then you can’t make the most of it. We will discuss how to use Chatbot on WhatsApp to ensure you get the most out of this feature for your brand.

Provide Omnichannel Support

Brands that adopt omnichannel practices retain more customers. You can utilize the WhatsApp chatbot and maintain an active presence on all channels, be available for your customers anytime, anywhere while enabling smooth interactions.

Lead Qualification

Chatbots have become very reliable for lead qualification as they eliminate the need to gather user information repeatedly and manually. You can use your WhatsApp Chatbot to automate the lead qualification process and nurture leads by gathering key user data.

Get Customer Analytics

Engage your customers better when you know their preferences and study their behavior to deliver higher-quality services. With your bot’s help, you can gather the necessary analytics through questions and surveys to monitor how your shoppers interact with your brand.

Showcase Products

Selling unique products? Present them proudly! Chatbots are a great way to showcase your products to customers and help them decide. Moreover, you can display new products to your audience based on their analytics, ergo boosting lead generation.

How To Setup a WhatsApp Chatbot: The process

Setting up your chatbot is a very straightforward process. All you need is a WhatsApp Business API account and a Business Service Provider like Trengo, and you are ready for success.

Let’s walk you through the steps. In Trengo:

  • Go to Settings > Automation > Chatbots
  • Configure the chatbot settings by filling up the options below.
How To Create WhatsApp Chatbot

Opt for ‘WhatsApp’ as the channel then add your Google Cloud key and create a chatbot!

You can then move on to adding categories and questions as you see fit to feed your chatbot more data to keep polishing it.

Add Categories to Chatbot
Add Questions to Chatbot

To begin using Trengo, get your demo here and create your business chatbot in mere minutes!


Chatbots make handling customer interactions and engagement a breeze so take the right steps toward success and get your chatbot all set up. We only trust Trengo as the best WhatsApp automation tool because it offers an easy interface, and quick customizations and acts as the ideal digital assistant.


Nasser is a key contributor to the Omnije's Blog, where he crafts content that's both informative and enjoyable to read. Specializing in AI technology and chatbot development, Nasser's mission is to deliver high-quality, accessible insights.

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