Whatsapp Business API integratie - Alles wat je moet weten

Be it business performance or customer experience, e-commerce chat impacts all aspects. Nowadays, restricting chats to your website is not the smartest decision because you need to give your customers an omnichannel experience. By integrating WhatsApp Business with your enterprise, you can offer more communication options and ensure to stay active on the platform your customers prefer.

With WhatsApp API, brands can now quickly integrate the messaging platform into the website and offer a rich and engaging customer journey. This integration helps companies send automated texts, reply instantly to customer queries, and even set up customized bots.

Want to know how to integrate WhatsApp Business API? Look no further than this blog.

Why Do WhatsApp Business API CRM Integration

What’s the true essence of running a successful business? Your ability to serve customers quickly and smoothly, right? When you enable customers to reach you in one spot without switching from one channel to another, this fosters trust and shows your dedication to prioritizing their satisfaction.


Integrating WhatsApp Zakelijke API into your website is a smart way of enhancing customer engagement, generating leads, and giving excellent customer service. When you use this integration, your brand can ensure that your customers come first so they can trust you with their concerns.

Aside from proffering a quick chat system, WhatsApp integration can

  • Help send automated messages, broadcast texts.
  • Create targeted campaigns to amplify your customer communication practices.
  • Deliver a phenomenal customer experience.

Hence, you should consider WhatsApp Business API integration for it is a simple process but can make all the difference in driving great success.

How to Integrate WhatsApp Business API in Website

Let’s talk integration. As we wax lyrical about the wonders of WhatsApp integration in your business to give your customers an experience they will never forget, it is important to understand how to do this. For WhatsApp Business integration API, you need a WhatsApp API account and then get a Business Service Provider to run things smoothly. We suggest Trengo as the best integration tool for all your needs.

Read on as we explain the steps to get your integration running smoothly.

  • Apply for WhatsApp Business API. Sign up for the API platform by going to the WhatsApp Business API site.
  • Next, you need to verify your business by giving all the necessary information like name, address, number, etc.
  • When verification is over, you will get the API credentials to log into your account.
  • Then comes choosing a provider like Trengo. While the market is vast, we put our trust in Trengo and suggest the same for you. You can start with a free trial to see how the platform works for you and then move on to choosing a plan based on the number of users you need.
  • Next comes testing and launching. You can use Trengo and test out the features you need. Once you are happy with the results, launch the integration and you are ready to reach your customers smoothly.
  • Regularly monitor your integration and see what changes you need to make to streamline the customer journey.
Regularly monitor your integration

Every business has unique needs, and by following the steps above, you can test what works best for your brand. Trengo helps integrate WhatsApp into your business so you can communicate with customers freely.

Embedding a WhatsApp Chat on Your Website with Trengo

Want to find out a quick way to integrate WhatsApp on your website? Then the click-to-chat option is the way to go. The click-to-chat feature enables customers to click a URL and directly start a chat with your business via WhatsApp. No worrying about saving any numbers in your phone to chat with potential customers because this link opens a chat and you begin typing. This feature works for smartphone apps and WhatsApp Web.

WhatsApp Zakelijke API

With this option, you can add a WhatsApp link to your website and hyperlink a sentence like ‘Chat to Us on WhatsApp! to your WhatsApp Business API. That can help your customers feel free in reaching out to you regarding any queries.

For making a click-to-chat link, simply edit this link: https://wa.me/[WhatsAppNumber].  You can replace ‘WhatsAppNumber’ with your business’ official phone number.

Advantages of Integrating WhatsApp Business API

Find out the benefits you can reap with WhatsApp API integration for business.

Enhanced Buyer Communication

Integrating WhatsApp helps customers communicate directly with your business via WhatsApp, giving a fast and convenient way to get answers or resolve issues. Your customers will rest easy knowing you are there any time.

Betere klantbetrokkenheid

When you provide a good communication channel, your brand can hike customer engagement and build stronger customer relationships. Show them you care, and they will keep coming back for more.

Betere klantbetrokkenheid

Improved Efficiency

WhatsApp API proffers businesses with a dynamic tool for automating responses and handling customer queries at scale, this results in a higher efficiency rate and a quicker response time.

More Sales

When you treat customers well, you improve sales. Giving your customers a convenient way for reaching out to you is a sure way of solidifying sales because you reduce customer friction and simplify their experience.


WhatsApp integration in your business can make all the difference between a visitor leaving your website and someone converting successfully. If you are still thinking about adding WhatsApp to your site then get into the action with Trengo, you will be all set and ready to go in mere minutes.


Nasser levert een belangrijke bijdrage aan Omnije's Blog, waar hij inhoud creëert die zowel informatief als leuk is om te lezen. Nasser is gespecialiseerd in AI-technologie en chatbot-ontwikkeling en zijn missie is het leveren van hoogwaardige, toegankelijke inzichten.

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