Hoe Instagram verifiëren - Handleiding voor het verifiëren van Instagram-accounts voor bedrijven

With social media platforms all the hit, Instagram has become a dominant force, not just for personal use but also as a need for business promotion. Within this network, the blue verification badge stands as a mark of distinction, declaring an account’s credibility and trustworthiness. In this comprehensive guide, we’ll get into the essence of Instagram business account verification, and tell you all about the process.

So, sit back and get ready to get the much coveted blue tick beside your business name!

What is an Instagram Business Verification Badge?

The Instagram verification badge, represented by a blue checkmark, symbolizes the authentication of an account. While initially reserved for celebrities, public figures, and prominent brands, it has become a sign of trust for businesses. This badge distinguishes verified accounts from others, enhancing their credibility and establishing a sense of legitimacy in the eyes of their audience.

Instagram Business Verification Badge

Verified accounts also get first dibs on grabbing visitors’ attention because they appear at the top in search results. This can be an incredibly valuable tool for businesses to generate awareness and get exposure when someone searches for the brand’s name or keywords related to the content shared on Instagram.

When to Apply For Verification

Timing-wise, seeking verification when your account has gained recognition, a good following, and is standing out as a prominent brand in its domain can increase the chances of successful verification. This can help amplify your account’s credibility and trustworthiness.

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Instagram Verification for Business – Benefits

Let’s take a look at what having Instagram verification for business can do for you. Below are some points that will help you understand the importance of a blue tick.

Establishing Credibility and Trust

Securing Instagram Business verification boosts an account’s credibility, cementing its authenticity. The distinct blue checkmark is like a visual seal of trust, fostering relationships with followers and potential customers. This validation helps in shaping your brand’s image and nurturing genuine connections within its audience.

Establishing Credibility and Trust

Amplified Visibility and Discoverability

A verified account enjoys higher visibility within the platform. The badge grants your account a privileged exposure, bumping its appearance in search results. This increased prominence enhances discoverability, extending the reach to a broader audience, and potentially resulting in more followers.

Building Trust and Security

Having verification can give you a protective shield against impersonation and fraudulent activities. Confirming an account’s authenticity safeguards against replication or imitation, creating a secure online environment for both the account owner and their followers. This assurance of authentic representation enables a strong sense of trust within the community.

Embracing Exclusivity and Notability

Obtaining verification represents a level of exclusivity and notability. Verified accounts typically indicate popular figures, celebrities, globally recognized brands, or entities of public interest. This exclusivity is all about having a higher status, establishing a certain power for the account, and setting it apart from the rest in the niche.

Enhanced Engagement and Better Opportunities

A verified account often experiences increased engagement. Followers interact more actively with verified accounts because the blue tick makes them feel safe and comfortable enough to trust the account. Moreover, verification opens doors to various opportunities such as collaborations, sponsorships, and partnerships, elevating the account’s status for potential business growth and expansion.

Instagram Business Verification Criteria

With all the benefits and glory, let’s take a look at the criteria you need to meet if you want to decorate your account with a verification badge.

  • Authenticity: The account must represent a real individual, business, or entity. It should be the unique presence of the person or business it claims to represent.
  • Uniqueness: The account must be the singular presence of the individual or business it represents. It should be notable and well-known, showcasing a distinct presence within its domain.
  • Completeness: The profile needs to be fully fleshed out, including a bio, profile photo, and at least one post. The bio should reflect the entity’s identity, and the profile photo should be clear and presented well.

Sure meeting this criteria is fundamental, but Instagram retains the right to approve or deny verification based on various factors. While having a strong presence, being noteworthy, and maintaining a complete and unique profile significantly improve the chances of successful verification, meeting the criteria doesn’t guarantee automatic approval.

Reasons Why Instagram Can Reject Your Application

Below are some reasons why the platform can reject your Instagram Business verification badge application:

  • Misleading or falsified information in your application or account details can lead to denial.
  • Accounts need significant public interest or recognition to meet the verification criteria.
  • Lack of a comprehensive profile, including bio, photo, and content.
  • Engaging in behavior that breaches Instagram’s guidelines.
  • Repeatedly resubmitting without addressing prior reasons for denial might lead to further rejections.

How to Request Instagram Business Account Verification

Time to take a look at how you can submit the application for Instagram Business verification. 

  • Click on the button with three horizontal lines on the top right-hand side of your profile page. Then hit Settings.
  • In de Settings tab, tap Account and scroll down to select Request Verification.
  • You will see the Apply for Instagram Verification tool pop-up.

In these form fields, Instagram will ask you to confirm the authenticity of your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public domain. The best approach is to answer everything properly and in detail.

After feeding all relevant information, hit Submit at the bottom of the application and you’re done! Now you wait to hear back from the platform.

How Long Does Instagram Take to Give Verification?

Here is what Instagram says:

‘Once we review your request, you’ll receive a notification in Activity up to 30 days after applying letting you know if your account has been verified or not. You can tap in the top right to see ‘notifications in Activity. If your request is denied, you can submit a new request again in 30 days.’


The journey toward obtaining Instagram business account verification is an important step in establishing trust, credibility, and authenticity in social media. While the process isn’t guaranteed and denial is possible, adhering to the platform’s criteria, maintaining an authentic and complete profile, and avoiding behavior that breaches guidelines significantly enhances the chances of a successful verification. 

The blue tick, with its assurance of trust and exclusivity, not only elevates your account’s status but also opens doors to increased visibility, engagement, and potential business opportunities. 


Nasser levert een belangrijke bijdrage aan Omnije's Blog, waar hij inhoud creëert die zowel informatief als leuk is om te lezen. Nasser is gespecialiseerd in AI-technologie en chatbot-ontwikkeling en zijn missie is het leveren van hoogwaardige, toegankelijke inzichten.

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