How to Link Instagram to your Facebook Business Page in 3 Easy Ways

Maintaining a strong digital presence is essential for businesses because social media platforms play a vital role in reaching and engaging with your target audience. Instagram and Facebook are two of the most popular social media platforms, and linking them can be a strategic move to streamline your social media marketing efforts.

Instagram and Facebook

In this blog, we will walk you through the steps on how to link Instagram to Facebook business page, enabling you to share content across both platforms and maximize your online visibility.

So, let’s get into it, shall we?

Why Link Instagram to Facebook Business Page

Before we dive into the technical steps and explain how can you link Instagram to Facebook business page, it’s important to understand the benefits of connecting the two accounts:

Cross-Platform Sharing

Linking your Instagram account to your Facebook business page allows you to share your Instagram posts directly on your Facebook page. This streamlines your content distribution, ensuring that your Facebook audience sees your Instagram updates, and vice versa.

Increased Reach

By sharing content across both platforms, you can reach a broader audience. Some of your Facebook followers may not be big fans of using Instagram so when you link the two accounts, this helps you tap into both audiences.


Maintaining a consistent brand presence is extremely important for brand recognition. Linking your accounts ensures that your content is consistent across both platforms, reinforcing your brand’s identity.


Instead of manually posting the same content on both platforms, if you understand how to link Instagram to Facebook business page, it can save time and effort. You can manage your content from one place.

Step-by-Step Guide to Link Instagram to Your Facebook Business Page

So you have a thriving Instagram and a successful Facebook page, but they’re not linked. Time to sort this situation out so you can have a solid, connected, and consistent presence for your audience. Wondering how to link Instagram to Facebook business page, we got you.

To begin, make sure you’re an admin of the Facebook page you want to connect. 

Below we will explore two methods of linking your Instagram to Facebook.

How Do I Link Instagram to Facebook Business Page via Facebook

Here is how to link Instagram to Facebook business page on the computer from Facebook.

  • Log in to Facebook and click Pages in the left menu.
  • Select your Facebook page, then click Settings.
click Settings
  • Select ‘Linked Accounts’.
Linked Accounts
  • Choose Instagram, then connect your account.
connect your account
  • Hit confirm.
  • You will be taken to the Instagram login page. Enter your Instagram credentials.
Instagram login page
  • Tap ‘Done’ and your Instagram is linked with Facebook page!

How Do You Link Instagram to Facebook Business Page via Instagram

Here’s how to link Instagram to Facebook Business page from Instagram. 

  • Log in to your Instagram Business and go to your profile.
  • Tap Edit Profile.
  • Under Public Business Information, select Page.
  • You will get a window inquiring whether you want to change the page or create a new one. 
manage connection

 If you need to make a Facebook page, you can create it; if you have the Facebook page ready, you can link it by logging into your Facebook account.

connect to Facebook
  • With your Facebook credentials in, you can choose which page (if there are multiple pages) you wish to link with your Instagram account
  • The process will take you back to Instagram, and voila! Your page is now linked.

Change Your Facebook Page Linked to Instagram

While we discuss how to link Instagram to Facebook, it is important to talk about changing the Facebook page you linked to Instagram. The process is simple, just disconnect the Facebook page you have connected, and we will explain how:

  • Log in to Facebook and click Pages in the left menu.
  • From your Facebook page, go to Settings.
  • In the left column, click Instagram.
  • Scroll down and under Disconnect Instagram, click Disconnect and you are done!
disconnect the Facebook page


Figuring out how to link Instagram to Facebook business page opens the door to a seamless and efficient social media strategy. By connecting these two powerful platforms, you can streamline content sharing, expand your reach, and maintain a consistent brand presence. This integration simplifies your online management and enhances your visibility, making it a strategic move for businesses aiming to maximize their digital impact.

So, embrace this connection between Instagram and Facebook, and get into the power of cross-platform sharing. With this knowledge, you’re well on your way to optimizing your social media marketing efforts and engaging a broader audience effectively.


Nasser is a key contributor to the Omnije's Blog, where he crafts content that's both informative and enjoyable to read. Specializing in AI technology and chatbot development, Nasser's mission is to deliver high-quality, accessible insights.

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