How To Advertise Your Business On Instagram to Drive Sales and Engagement

Businesses understand well that without a solid digital presence, they can’t thrive and one major platform to be on is Instagram. Boasting over one billion monthly active users, the platform is among the world’s most popular social networks. Instagram offers a huge opportunity to promote your products and services, but there is no denying the competition can be fierce. Hence, it’s essential to set up your Instagram advertisements properly and today we will dive into them.

If you want to learn how to advertise your business on Instagram free then you are in the right place because we will walk you through the process. So, let’s start!

Instagram Advertisement-A Quick Rundown

It is the process of creating and running paid promotional campaigns on Instagram to reach a specific target audience and achieve your marketing goals. By advertising your brand on Instagram, you can reach thousands or even millions of new consumers and this is ideal for building brand awareness. Research suggests that 83% of Instagram users choose this popular social network to discover new products/services.

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How to Advertise Your Business on Instagram Free- Setting Up

Let’s talk about how to advertise your business page on Instagram.

Have an Instagram Business Account

To start with advertising, you have to ensure your account is a Business version. However, converting your account from Personal to Business is simple, here’s how to do it.

  • Go to Settings>Account type> Switch to Professional Account
  • Pick either Creator or Business
  • Choose a category that best describes your brand, this can be optionally displayed on your profile
  • Enter any contact information you want on display and hit ‘Save’. Congratulations, your Business account is ready for use!
How to Set Up Business Chat on Instagram

Connecting to Meta Business Manager

Moving on to the next step, you need a connection with your Instagram account with Meta Business Manager. The best way to do that is by adding the profile to Meta’s Business Manager.

(If you lack a Business Manager account, click Create an account at and follow the instructions given).

  • After you log into Business Manager, go to Settings > Business Account info, and then hit Business Settings.
Go to Business settings
  • Hit ‘Instagram accounts’.
Instagram accounts
  • Tap the Add button, and then click to connect your Instagram account.
connect your Instagram account

You’re now ready to start advertising your business on Instagram.

Set Up Your Campaign in Meta Ads Manager

Now comes crafting your campaigns within Business Manager.

  • Begin by hitting Ads>Create Ad
set up campaign in meta ads manager
  • Tap the Edit button, check the Ads Manager option, and then you will see it appear on the menu for easy access in the future.
  • Click through to ‘Ads Manager’, then tap the Create Campaign button.
ads manager
  • Choose your category from the following to specify the purpose of your ad: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales.
set campaign objective
  • You can also name your campaign—just click the option towards the bottom of the popup.
name your campaign
  • Next comes sorting some campaign-level details like confirming the campaign name, setting an optional spending limit, and declaring if your ads relate to any special categories.
  • Click Next to set up your ad set.
  • Next comes Placement. By default, Meta automatically decides where to place your ads for optimal performance, showing them across different properties including Facebook, Instagram, and Messenger.
ad placement
  • To show your ads solely on Instagram, select the Manual placements option instead. Deselect Facebook and Messenger to only have Instagram chosen.
  • You can then fine-tune where you need your ads to appear on Instagram as you see fit. The options entail: The feed, Explore, Shop, Stories, Reels
  • With all the information out of the way, you can click Next to set up your ads, and then Publish when you are ready for them to go live.

And there you go! You have learned how to advertise your Business page on Instagram.


Advertising on Instagram has emerged as a dynamic element of digital marketing strategies. With its precise targeting options, and engaging content opportunities, Instagram helps businesses connect with their target audience in meaningful ways. Whether your goal is to boost brand awareness, drive website traffic, generate leads, or increase sales, learning how to advertise your business on Instagram can change the game for you.


Nasser is a key contributor to the Omnije's Blog, where he crafts content that's both informative and enjoyable to read. Specializing in AI technology and chatbot development, Nasser's mission is to deliver high-quality, accessible insights.

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